Translated Abstract
Public opinion is the latest development of marxist concept of public opinion and specific practice. In the construction and realize the dream in the great practice of China, public opinion guide is necessary and very important. China's transition period social media public opinion guide facing the real social problems, the original pressure media public opinion guide, and guide the demand increase and difficulty of the problem of reality. According to the basic principle of marxist concept of public opinion, public opinion guide problem is the relationship between subject and object, embodied in the practice. Combining with the relevant theories and views and communication, management, social media spread by public opinion and public opinion guide has the isomorphic relation of system theory. Based on the relationship between the Angle of view, can further reveal the social media environment elements, frame structure and the role of public opinion guide function. To solve the related problem of consensus guidance, based on social media requires accurate analysis and grasp the elements of the relationship between social media public opinion guide process, influencing factors, Summary of work practice, social media public opinion guide practice patterns and effective model for optimizing the new.Implementing in social media environment three aspects of public opinion guide work- "timing, degree and effect " have been a depth increase.
Papers in news, public opinion as the guiding ideology of marxism and the basic theory, the integrated use of communication, management and other disciplines theory and method of research both at home and abroad and Chinese social media, on the basis of public opinion to guide practice, build up based on the theory of marxism, to process perspective for social media public opinion guide theoretical analysis framework; According to shaanxi province three liang county (district) "two micro end" platform field survey data for empirical analysis, description and analysis of the present situation, problem, China's current social media public opinion guide and guide effect factors; And, in the basis of summarizing the existing social media public opinion guide practice mode, combined with empirical analysis conclusions build based on the coordination of social media, public opinion guide practice mode; Finally, according to the present situation and problems of social media public opinion guide, puts forward the improving the level of social media public opinion to guide the concrete opinions and Suggestions. Specific study can be the following core conclusion:
1)Social media public opinion shows the characteristics of a typical transmission, according to the different external factors, is shown as half complete, complete, complete, incomplete four different pattern of evolution. It reveals that the external factors of social media spread the influence and function of public opinion, is to use public opinion to guide the basic background of social media and theoretical reference.
2)China's social media public opinion guide presents the characteristics of the current situation of "strong guidance, weak effect, the specific performance as the main body characteristic, the content is good, way diverse applications and effect of general performance.
3)The Chinese social media public opinion guide communication, low self-efficacy; Pertinence is not strong, lack of comprehensive; Convince enough sincerity, technical guide ways are used more and direct effect of failure, and many other practical problems.
4)Chinese social media public opinion to guide the main body, content and way has a stronger influence on guiding effect and influence degree and has the difference. Specific terms, the main body of social media public opinion guide effect trust respectively by the public opinion to guide the main body of political efficacy, "third party" degree, credibility; Public opinion to guide the content of the content of comprehensive, novelty, critical, legibility and direct way to persuade effect, the degree of agenda setting, "the silence spiral" silent degree of influence; And social media public opinion guide effect degree of attitude change, respectively by the public opinion to guide the main body of "third party" degree, political efficacy, credibility, the main body behavior; Public opinion to guide the content of the content of novelty, critical, pertinence and direct way to persuade effect, the degree of agenda setting, "the silence spiral" silent degree of influence; Finally, the requirement of the social media public opinion guide effect fit respectively by the public opinion to guide the main body of political efficacy, "third party", the main body behavior; Public opinion to guide the content of the key content, readability, pertinence and direct way to persuade effect, technical guide implementation, "the silence spiral" silence.
5) Chinese social media synergy to guide practice model is to solve the current social media guide the path selection dilemma. China's current social media public opinion to guide adopted is based on the management concept of dual mode of management practice, to solve the plight of the current social media public opinion guide, should build synergy based on synergy theory to guide practice mode, to reduce costs, improve the effect of public opinion guide of dual purpose.
6) The current media literacy should be from raising subject, increasing the extent of political participation, public opinion formation depth center, construction of topic network, to promote equality, interaction, sincere communication, focus on information communication and the realistic problems to solve, and respect for authority propagation law, a clean, efficient and transparent government change social media public opinion, raise the level of social media public opinion guide.
Translated Keyword
[Degree, Globalization, Subjectivities Consciousness, Women]
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