Translated Abstract
The thesis uses the modern marketing theory to combine key factors , such as the market characteristics of Tsingtao beer and Yanjing beer ,etc ,at first ,give to Tsingtao beer Beijing domestic and foreign environment and trade state of market exhaustive to analyse ,and use SWOT analytical method to reveal the chance ,threat ,advantage and inferior position of the market of Beijing .Use the market segments principle afterwards ,have a partiality to the brand of beer according to consumers in Beijing area and consumer behavior ,key factor of used toing etc, subdivide Tsingtao beer market of Beijing ,and confirm the goal market in view of the above .Tsingtao beer market of Beijing should include the advanced beer market and low end beer market in Beijing .On this basis ,use 4ps theory ,direct against the goal market of Tsingtao beer in Beijing ,make the marketing tactics in advanced beer market and low end beer market .Point out Tsingdao beer should cover on the market of Beijing separately .Regard expanding the coverage rate of the terminal station as the main purpose in the low end market ,promote Tsingdao beer in occupation rate of market of the market of Beijing in an all-round way ,take promoting brand image and expanding profit as main purpose in advanced market ,put forward the market operation mode of depth distributes and reverse tactics of operating the market in the ariticle at the same time . Finally ,thesis put forward the tactics of organization and manpower that ensure the implementation of the marketing tactics .There is certain reference value for the fierce beer trade day by day ,especially for the formulation and implementation of the marketing tactics of Tsingdao beer in the Beijing market.
Translated Keyword
[TsingTao BreweryBeiJing MarketMarket Ecosystem]
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